Lake Street Mortgage - Trusted Home Financing

Meet Eric Ritchie

Straight answers. Real conversations. Mortgage guidance built around you.

I believe getting a mortgage shouldn’t feel confusing or impersonal. My job is to help you understand the options, make sense of the numbers and choose a financing strategy that fits what you’re actually trying to accomplish.

Whether you’re buying, building, refinancing or investing, I’ll give you straightforward guidance and stay involved throughout the process. No runaround, no disappearing act — just someone you can actually reach when you have a question.

Serving homebuyers and homeowners in Wisconsin + Florida

Start a Conversation

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Straight answers — I’ll explain the options and tradeoffs in plain English.

Stay involved — I don’t disappear after the application. I stay engaged through the process and closing.

Easy to reach — When you have a question, you’re dealing with me, not getting bounced around.

How I work

A little more about me

“Mortgage is what I do. Relationships are how I do it.”
I’ve spent my career working with people, solving problems and helping move things forward, and that’s the same approach I bring to mortgage lending. I’m based in Wisconsin, work with clients in both Wisconsin and Florida, and I believe people deserve straight answers, clear communication and someone they can actually reach when questions come up. Lake Street Mortgage is built around that idea, making the process feel more personal, practical and a whole lot less complicated.